Hi, I'm Sam. I tell visual stories.
It's so nice to meet you.
I have a bachelor's degree from the University of Waterloo School of Architecture and a Master's of Science in Data Visualization from Parsons in NYC.
I’m also an 🍻 eight-time local pub trivia champion, along with my twin brother; the 🏒 current scoring leader in one of the lowest-division adult hockey leagues in the city; an 🚇 early pioneer of the Circle Line Pub Crawl; and a 🥍 starting defenseman for the Scotland National Men’s Lacrosse team.
You can see some of my work below and if you want to get in touch, you can email me at sam.vickars@gmail.com — I’m almost always down for a chat. If you add me on Twitter, @samvickars, I’ll probably follow you back.
We worked with Instacart's PR, comms, marketing, and data science team to create this Spotify-wrapped-esque experience for Instacart's customers, personalized to their locations.
I designed the entire experience, with help from Michael Hester, Aria Todd, and the Instacart marketing team, and worked with Michael Hester to develop the project in the weeks leading up to December, 2021.
Felony theft thresholds are the dollar amount that determines when a theft becomes a felony – and instantly raises the minimum sentencing guidelines.
Mass incarceration is one of the largest problems facing Americans today. These low thresholds are an overlooked–but–crucial driver of mass incarceration and they have remained too low for far too long. And for the minorities who are a disproportionate population of incarcerated Americans, raising felony theft thresholds is a matter of racial justice.
The Problem
- Felony thresholds are too low and come with harsh penalties that often far outweigh the cost of the theft.
- Thresholds are outdated and not adjusted for inflation, while also not true to the costs of modern goods.
- There are special-interest exceptions to thresholds, which means the penalty is even more severe for certain items that are valued at less than the threshold amount.
Our Demands
The goal of this campaign is to:
- Raise the threshold in every state;
- Remove special exemptions; and
- Tie threshold amounts to inflation.
Americans should not be sentenced unfairly for low-level, non-violent theft.
No one else had collected all of the felony theft threshold laws before.
We began this project by gathering that data and analyzing the threshold amounts and years since the laws had been updated. We found out most haven’t changed their laws in the last five years, while many states hadn’t updated them in generations.
Our “hook” was to open the site with a quiz that introduces the felony theft threshold concept in users’ own states. We ask them to select what objects could land them with a felony theft charge (sometimes as little as a cell phone), and then show them when their state last updated its laws – and how outdated those numbers are today.
Once the visitor is through the quiz and has a grasp of the issue, we dive into the problems with felony thresholds and Campaign Zero’s proposed solutions. We present the current thresholds as an interactive map of the United States where visitors can explore how their state and legislators compare nationally.
Visitors are then prompted to take action by connecting with others who are pushing to #RaiseTheThreshold and to contact their state legislators to demand these thresholds are updated.
Our message is simple: across the country, felony theft thresholds are too low and are not based on protecting the public. They prioritize material possessions over years of human lives.
This campaign is the first time all of these laws have been mapped. By raising awareness and collecting the data in an impactful way we’ve provided a clear and up-to-date resource for legislators, activists, and community members to utilize to demand reform.
Our Impact To-Date
- California stopped a proposal to lower their threshold amount and cited our work.
- Washington, DC is considering the highest threshold change in US history.
- First campaign to collect all of the felony thresholds across the United States including all of the exceptions. No one had ever gathered all of the carveouts before.
The above description was written with the help of William Donahoe and Aria Todd.
I worked with Michael Hester to design and develop this experience, using very in-depth data collected by CampaignZero's team. William Donahoe helped with development.
Given all incidents of police violence in the United States, Black people are almost 3 times more likely to be killed by police. What’s even more messed up than that stat is the fact that law enforcement agencies across the country fail to provide even basic information about the lives they take. So Campaign Zero is collecting the data themselves.
I spent the first few weeks of 2022 designing this dashboard for CZ’s Mapping Police Violence database, one of the richest and most in-depth of its kind. I then worked with their team (Deray Mckesson, Katie Ryan, William Donahoe, Justin Kemerling, and Abdul Nasser Rad) to refine every last piece so Michael Hester, Sawyer Click, and I could build the site from the ground up.
The basic design of the dashboard is modular, made up of cards with location, time period, and victim filters and data viz elements. The plan is to continue to evolve the experience as the dataset grows, with fact check modules, more controls, and more in-depth analyses.
We worked closely with LAAUNCH, a non profit fighting racism and increasing Asian American representaion, to bring life to their STAATUS Index for the second year in a row.
LAAUNCH surveyed thousands of Americans, asking questions like “how do people perceive the treatment of their own racial/ethnic group” and “When you think of prominent Asian Americans, what specific names come to mind, if any?” The results were eye-opening, and visualized here digitally and in a PDF.
For this year's edition, we modernized and simplified the PDF design, and essentially started the digital site from scratch, building a more efficient and streamlined data viz experience in Webflow.
Export Figma frames to responsive HTML and CSS. A Figma version of ai2html, with additional features. Created by The DataFace.
Learn more about this plugin on GitHub.
Strava is a social network for fitness, home to millions of runners, cyclists, and performance athletes. With access to such a large group of avid runners who use the app to track their progress and connect with others, Strava found themselves with a ton of data and original research on the factors that motivate people to start and then keep running.
Strava hired us, along with Imprint Projects and Polygraph to build an experience that visualizes their findings. We combined their qualitative research with quantitative poll results to create a compelling, interactive narrative, with downloadable content and interactive elements, available in six languages.
Baseball is a sport rooted in rules and regulations. Everything in the game is standardized, planned, and coordinated, based on a guideline or precedent. Everything, that is, but the park itself: outfield sizes and wall heights vary across the entire league. There are 30 MLB stadiums. No two of them are alike.
The inconsistencies and idiosyncrasies of pro baseball fields have fascinated me for years. In this piece, the first in a series on the irregular outfields of baseball and my first original for the DataFace, I look at the seven different types of MLB parks, what makes them distinct, and where the varying sizes in their outfields come from.
"Explore how cities are expanding beyond the reach of their nations, uncover the ways bananas, cobalt, and water bottles link the most unlikely of places, and discover how modern phenomena such as messenger apps and sharing platforms are changing not just our interactions, but how we interconnect."
"Globalography uncovers the myriad ways we can now connect with one another and in doing so, showcases the radical way globalization is transforming our world."
I worked with Quarto editors to create 50+ maps for this book (and the cover) on our interconnected world, which features essays by author Chris Fitch.
After the Golden State Warriors won their third NBA championship in four years in 2018, I started thinking...Of all the cities to field a professional or college level team in the last 150 years, which is the winningest?
I dug through a century of data to determine the titletown of all the North American titletowns, looking at 458 pro sports teams from MLB, NBA, NFL, NHL, MLS, and CFL, as well as 1,917 NCAA div one college teams. All told, these teams have represented 199 different cities, and competed for 996 titles since 1870.
This visual essay explores all the data through three lenses to determine the winningest city in North America, while allowing you to set your own parameters throughout.
Canada's Indian Residential School System was a network of boarding schools, industrial schools, and federal hostels created to remove indigenous children from their homes, their families, and their cultures. While many schools originated long before Confederation in 1867, the system was primarily active following the approval of the Indian Act in 1876 — a group of laws aiming to do away with the Indian tribal system and forcibly enfranchise First Nations peoples — until the the last federally-operated school closed in 1996.
Only in recent years has information about the schools, often run by various religious sects, and their students welfare become public knowledge: physical and sexual abuse was rampant; malnourishment and poor living conditions were not uncommon; and assimilation, deprivation of cultural traditions, and punishment was the standard. It is estimated that 6000 children died while in attendance at an Indian Residential School.
We weren't taught this in school.
This project, my thesis piece at Parsons School of Design, aims to investigate the IRS system visually, beginning with the stories of survivors and transitioning into the narrative of each school.
For one of my final projects in my third year structural design course at architecture school, I was tasked with designing and building a chair for a famous person or character, while also proving its structural stability. I chose Dr Seuss.
Inspired by All the Places You'll Go, this simple stool breaks down into 6 pieces, ready to pack up and go. It also serves as a reminder that life is quite the balancing act. And the whole thing is written in rhyme.
Shaken. Not stirred.
Ever wonder which James Bond made the most money? How about which actor flirted with Moneypenny the most? Or who killed the most henchmen? I have. So I did what anybody would do: I sat down with a martini and watched every 007 film (including the unofficial Never Say Never Again), and I got to know every actor, every recurring character, every gadget, every car, and every killer pun. Then I made this.
This map is the result of my undying need to know everything James Bond - from the number of ladies he kisses in each film, to the cities he visits, to the cars he drives. This map shows it all and the connections between each.
The Yelp Economic Average tracks the performance of local economies across the United States using Yelp data. The DataFace has been working with Yelp’s communications team to produce data-driven stories since 2018, including quarterly YEA reports.
Since I joined the team, w’ve been responsible for two annual reports, six special reports, and countless quarterly reports. We also designed and built yelpeconomicaverage.com, the new home for YEA. Each report combines interactive and static data viz and graphics, with copy written by the Yelp team.
America needs more inclusive credit. Access to affordable credit is essential to the quality of life for American families. For more than 30 years, credit scores have determined who has access to credit and at what price. Credit scores were innovative and useful in 1989, but they’re frozen in time. Limitations of credit scores mean millions don’t have access to affordable credit — and millions more pay too much to borrow.
When the MoreThanFair coalition approached us in mid 2022 with the five phrases above (and 7 more), we were intrigued. Their goal was to get their message out to the masses in as digestible, relatable, and visual a way as they could. And that's where we came in.
Aria Todd, Jack Beckwith, and I worked with a combination of their data and our own sources to design twelve visualizations that explained how and why America needs more inclusive credit, and how AI can be used in the right ways to make that happen, which combined into a fully interactive experience.
From there, Michael Hester and Sawyer Click built the microsite from scratch, using Svelte and SvelteKit, with D3, Layercake, Tailwind, and Ai2html to create the live experience.
Felony theft thresholds are the dollar amount that determines when a theft becomes a felony – and instantly raises the minimum sentencing guidelines.
Mass incarceration is one of the largest problems facing Americans today. These low thresholds are an overlooked–but–crucial driver of mass incarceration and they have remained too low for far too long. And for the minorities who are a disproportionate population of incarcerated Americans, raising felony theft thresholds is a matter of racial justice.
The Problem
- Felony thresholds are too low and come with harsh penalties that often far outweigh the cost of the theft.
- Thresholds are outdated and not adjusted for inflation, while also not true to the costs of modern goods.
- There are special-interest exceptions to thresholds, which means the penalty is even more severe for certain items that are valued at less than the threshold amount.
Our Demands
The goal of this campaign is to:
- Raise the threshold in every state;
- Remove special exemptions; and
- Tie threshold amounts to inflation.
Americans should not be sentenced unfairly for low-level, non-violent theft.
No one else had collected all of the felony theft threshold laws before.
We began this project by gathering that data and analyzing the threshold amounts and years since the laws had been updated. We found out most haven’t changed their laws in the last five years, while many states hadn’t updated them in generations.
Our “hook” was to open the site with a quiz that introduces the felony theft threshold concept in users’ own states. We ask them to select what objects could land them with a felony theft charge (sometimes as little as a cell phone), and then show them when their state last updated its laws – and how outdated those numbers are today.
Once the visitor is through the quiz and has a grasp of the issue, we dive into the problems with felony thresholds and Campaign Zero’s proposed solutions. We present the current thresholds as an interactive map of the United States where visitors can explore how their state and legislators compare nationally.
Visitors are then prompted to take action by connecting with others who are pushing to #RaiseTheThreshold and to contact their state legislators to demand these thresholds are updated.
Our message is simple: across the country, felony theft thresholds are too low and are not based on protecting the public. They prioritize material possessions over years of human lives.
This campaign is the first time all of these laws have been mapped. By raising awareness and collecting the data in an impactful way we’ve provided a clear and up-to-date resource for legislators, activists, and community members to utilize to demand reform.
Our Impact To-Date
- California stopped a proposal to lower their threshold amount and cited our work.
- Washington, DC is considering the highest threshold change in US history.
- First campaign to collect all of the felony thresholds across the United States including all of the exceptions. No one had ever gathered all of the carveouts before.
The above description was written with the help of William Donahoe and Aria Todd.
I worked with Michael Hester to design and develop this experience, using very in-depth data collected by CampaignZero's team. William Donahoe helped with development.
We worked closely with LAAUNCH, a non profit fighting racism and increasing Asian American representaion, to bring life to their STAATUS Index for the second year in a row.
LAAUNCH surveyed thousands of Americans, asking questions like “how do people perceive the treatment of their own racial/ethnic group” and “When you think of prominent Asian Americans, what specific names come to mind, if any?” The results were eye-opening, and visualized here digitally and in a PDF.
For this year's edition, we modernized and simplified the PDF design, and essentially started the digital site from scratch, building a more efficient and streamlined data viz experience in Webflow.
Given all incidents of police violence in the United States, Black people are almost 3 times more likely to be killed by police. What’s even more messed up than that stat is the fact that law enforcement agencies across the country fail to provide even basic information about the lives they take. So Campaign Zero is collecting the data themselves.
I spent the first few weeks of 2022 designing this dashboard for CZ’s Mapping Police Violence database, one of the richest and most in-depth of its kind. I then worked with their team (Deray Mckesson, Katie Ryan, William Donahoe, Justin Kemerling, and Abdul Nasser Rad) to refine every last piece so Michael Hester, Sawyer Click, and I could build the site from the ground up.
The basic design of the dashboard is modular, made up of cards with location, time period, and victim filters and data viz elements. The plan is to continue to evolve the experience as the dataset grows, with fact check modules, more controls, and more in-depth analyses.
We worked with Instacart's PR, comms, marketing, and data science team to create this Spotify-wrapped-esque experience for Instacart's customers, personalized to their locations.
I designed the entire experience, with help from Michael Hester, Aria Todd, and the Instacart marketing team, and worked with Michael Hester to develop the project in the weeks leading up to December, 2021.
Keith Davis Jr. was cornered by police in a West Baltimore garage in 2015, where they shot at him 44 times, striking him multiple times. Keith Davis Jr. was supposed to die, but instead he's endured trial after trial, simply for surviving.
Baltimore's state attorney Marilyn Mosby chose to protect the officers and prosecute Keith for crimes he did not commit. For more than 6 years, Keith has been the victim of inconsistent testimony, tampered evidence, and unjust trials.
We teamed up with Campaign Zero to create this website, where we walk through Keith Davis's last 6 years: the charges he's faced, the trials he's endured, and the web of inconsistencies in the evidence presented against him (cue this gif).
I played a big role in the design of the site, along with Aria Todd, and the development, with Michael Hester and Omar Nema.
Equable is a bipartisan, collaborative organization sitting on a wealth of data on pensions and retirement plans across the United States.
The Equable team reached out to us looking to create what they called the Retirement Security Report. They analyzed 335 retirement plans across 50 states + D.C. across 11 metrics to determine if plans are providing a path to retirement income security for all public workers.
We went above and beyond, creating a fully interactive report with a downloadable PDF, retirement savings calculator, and integrated data viz.
We worked closely with LAAUNCH, a non profit fighting racism and increasing Asian American representaion, to bring life to their STAATUS Index.
LAAUNCH surveyed thousands of Americans, asking questions like “how do people perceive the treatment of their own racial/ethnic group” and “When you think of prominent Asian Americans, what specific names come to mind, if any?” The results were eye-opening, and visualized here digitally and in a PDF.
Breonna Taylor was one of many victims of senseless no-knock raids that happen across the US. While progress has been made to enact legislation to put a stop to no-knock raids, there is still plenty to do.
We worked with Campaign Zero to design and build this interactive site that both maps case studies across the country and tracks legislation at the state, city, and federal levels.
Police unions have too much power. It’s time to hold them accountable.
We worked with Campaign Zero to design and build an interactive map tracking political contributions from law enforcement across the United States, between 2015 and 2020.
The Health Cost Institute is a non-profit, healthcare research group based in Washington, D.C., working with grants from the Robert Wood Johnson Foundation. Throughout 2019 and 2020, we worked closely with their team and their data to design and build their Healthy Marketplace Index (HMI).
Made up of four fully interactive experiences (Price, Use, Price vs Use, and Hospital Market Concentration), as well as a metro area snapshot and several interactive dashboards, HMI uses nearly 2.5 billion commercial claims from 2013–2017 to track drivers of healthcare spending across 124 US metro areas.
Pro ballparks come in all shapes and sizes, sometimes due to the shape of the city block on which they were built, sometimes based on a team's strengths (or weaknesses), and sometimes just to add character. Because their shapes differ, a home run hit in one park might not be a home run in another.
That's what inspired the No Doubter Report. In this project, I look at every home run hit this season to determine which were hit hard enough, long enough, and high enough to leave any major league ballpark, which we've dubbed "No Doubters".
The Health Care Cost Institute (HCCI), a non-profit research group based in Washington D.C., in collaboration with researchers from Duke University's Margolis Center for Health Policy and Blue Cross Blue Shield of North Carolina, tasked us with building a comprehensive data visualization experience to promote the research.
We created a visual essay that walked readers through major findings, using interactivity, scrollytelling, and explorable and downloadable content.
Michael Hester, Jack Beckwith, and I put this coronavirus tracker together in a couple of days in March. It uses the New York Times newly released coronavirus by county data.
We worked with Yelp’s communications team to design and build a special economic impact report focusing on the effects of the COVID-19 pandemic across the United States. We released regular updates with interactive and static graphics, the last of which in September.
B6 Real Estate Advisors tasked us with bringing their regular quarterly reports to life, making use of interactive data viz and storytelling. We worked with them to publish 4 quarterly reports and one predicitions report.
Strava is a social network for fitness, home to millions of runners, cyclists, and performance athletes. With access to such a large group of avid runners who use the app to track their progress and connect with others, Strava found themselves with a ton of data and original research on the factors that motivate people to start and then keep running.
Strava hired us, along with Imprint Projects and Polygraph to build an experience that visualizes their findings. We combined their qualitative research with quantitative poll results to create a compelling, interactive narrative, with downloadable content and interactive elements, available in six languages.
Yelp celebrated their 15th anniversary in September of 2019. We created this microsite (yelp15.com) to help celebrate. Along with Yelp&rsquos data science team, we analyzed nearly 200m reviews and 15 years worth of search and consumer interest data to create six interactive explorations.
Check it out to explore the foods we consumed, the chains we cherished, the fads we followed, the language we used, the words that defined our cities, and the services we needed.
Baseball is a sport rooted in rules and regulations. Everything in the game is standardized, planned, and coordinated, based on a guideline or precedent. Everything, that is, but the park itself: outfield sizes and wall heights vary across the entire league. There are 30 MLB stadiums. No two of them are alike.
The inconsistencies and idiosyncrasies of pro baseball fields have fascinated me for years. In this piece, the first in a series on the irregular outfields of baseball and my first original for the DataFace, I look at the seven different types of MLB parks, what makes them distinct, and where the varying sizes in their outfields come from.
After the Golden State Warriors won their third NBA championship in four years in 2018, I started thinking...Of all the cities to field a professional or college level team in the last 150 years, which is the winningest?
I dug through a century of data to determine the titletown of all the North American titletowns, looking at 458 pro sports teams from MLB, NBA, NFL, NHL, MLS, and CFL, as well as 1,917 NCAA div one college teams. All told, these teams have represented 199 different cities, and competed for 996 titles since 1870.
This visual essay explores all the data through three lenses to determine the winningest city in North America, while allowing you to set your own parameters throughout.
During his first term as president, Bill Clinton passed the Family and Medical Leave Act, providing 12 weeks of federally-mandated unpaid leave to new parents. Since then, the need for parental leave and for flexibility has only grown. Yet federal policies haven’t changed.
This project, my first with the DataFace, examines how companies across the US compare, and how the US compares to the rest of the world.
"Explore how cities are expanding beyond the reach of their nations, uncover the ways bananas, cobalt, and water bottles link the most unlikely of places, and discover how modern phenomena such as messenger apps and sharing platforms are changing not just our interactions, but how we interconnect."
"Globalography uncovers the myriad ways we can now connect with one another and in doing so, showcases the radical way globalization is transforming our world."
I worked with Quarto editors to create 50+ maps for this book (and the cover) on our interconnected world, which features essays by author Chris Fitch.
Canada's Indian Residential School System was a network of boarding schools, industrial schools, and federal hostels created to remove indigenous children from their homes, their families, and their cultures. While many schools originated long before Confederation in 1867, the system was primarily active following the approval of the Indian Act in 1876 — a group of laws aiming to do away with the Indian tribal system and forcibly enfranchise First Nations peoples — until the the last federally-operated school closed in 1996.
Only in recent years has information about the schools, often run by various religious sects, and their students welfare become public knowledge: physical and sexual abuse was rampant; malnourishment and poor living conditions were not uncommon; and assimilation, deprivation of cultural traditions, and punishment was the standard. It is estimated that 6000 children died while in attendance at an Indian Residential School.
We weren't taught this in school.
This project, my thesis piece at Parsons School of Design, aims to investigate the IRS system visually, beginning with the stories of survivors and transitioning into the narrative of each school.
Shaken. Not stirred.
Ever wonder which James Bond made the most money? How about which actor flirted with Moneypenny the most? Or who killed the most henchmen? I have. So I did what anybody would do: I sat down with a martini and watched every 007 film (including the unofficial Never Say Never Again), and I got to know every actor, every recurring character, every gadget, every car, and every killer pun. Then I made this.
This map is the result of my undying need to know everything James Bond - from the number of ladies he kisses in each film, to the cities he visits, to the cars he drives. This map shows it all and the connections between each.
For one of my final projects in my third year structural design course at architecture school, I was tasked with designing and building a chair for a famous person or character, while also proving its structural stability. I chose Dr Seuss.
Inspired by All the Places You'll Go, this simple stool breaks down into 6 pieces, ready to pack up and go. It also serves as a reminder that life is quite the balancing act. And the whole thing is written in rhyme.