Hi, my name is Sam. I like to tell visual stories using data, graphics, and interactivity.

You can see some of my work below and if you want to get in touch, you can email me at sam.vickars@gmail.com—I'm almost always down for a chat. If you add me on Twitter, @samvickars, I'll probably follow you back.

I have a bachelor's degree from the University of Waterloo School of Architecture and a Master's of Science in Data Visualization from Parsons in NYC.

I’m also an eight-time local pub trivia champion, along with my twin brother; the current scoring champion in one of the lowest-division adult hockey leagues in the city; a relatively accomplished wassailer; and an early pioneer of the Circle Line Pub Crawl.

I'm currently employed at The DataFace and recently won a bronze at the 2019 Information is Beautiful Awards. Get in touch if there's something you want to work on.

It’s so nice to meet you.

New work

Coronavirus by County

Using NYT data to track the spread of COVID-19 by U.S. county.

The DataFace, March 2020

The No Doubter Report

The homeruns hit hard enough to leave any MLB park

The DataFace, September 2019

The Irregular Outfields of Baseball

The varying sizes, shapes, and types of MLB ballparks

The DataFace, April 2019

I also recently designed and built Yelp’s Coronavirus Impact Report, this microsite celebrating 15 Years of Yelp, and this home for Yelp's Economic Average reports; illustrated some rookie cards for this project on the NBA draft; explored America's favourite summer drinks, according to Yelp; worked on HCCI's report on US Hospital Market Concentration; worked on visualizations and design for B6's first, second, third, and fourth quarterly reports of 2019; and contributed to this Pudding Piece on the Biggest Pop Star.

Old work

North America’s Winningest Cities

What makes a titletown?

The Pudding, November 2018


Out interconnected world revealed in 50 maps

Amazon.ca, November 2018

Parental Leave in America

What’s the deal?

The DataFace, March 2018

Visualizing Canada’s Indian Residential Schools

MSDV thesis on Canada’s Past



The First 100 Days of Tweets

June 2017

The World of James Bond

Shaken, not stirred


The Biggest Rivalries in Sports

121 teams, 128 connections, 6 pro sports


Comparing Greats

How much did the legends really score?


The Value of a Draft Pick

Analyzing the value of every NHL draft pick since 1992


The One with the Couch

The Central Perk's iconic orange couch and the role it played on Friends



Sketches from a term abroad


A Chair for Dr Seuss

Oh the places you’ll sit!


I made this site using ArchieML and Handlebars. The whole thing runs off this Google Doc. It's hosted on Github pages and uses Work Sans, a Google Font.